Fashion & Luxury Copywriter

I’m a specialist fashion and luxury copywriter with experience working for some of the world’s leading brands. I write informed, effective copy for websites, press releases, products and campaigns, backed by a thorough understanding of the fashion industry.

Discuss Your Project

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Gucci

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Saint Laurent

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Alexander McQueen

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Bottega Veneta

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Balenciaga

· Gucci · Saint Laurent · Alexander McQueen · Bottega Veneta · Balenciaga

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Key Services

My fashion copywriting covers everything from product descriptions and press releases to advertising, websites and pitch decks. Whether I’m writing a single piece of copy or developing a brand’s wider voice, the approach is straightforward: understand the subject, understand the audience and make every word impactful.

Press Releases

Fashion press releases need a clear story and a strong understanding of the industry. I write concise, well-researched releases for collections, launches, collaborations and brand news, with the information journalists actually need.

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Website Copy & SEO

Good fashion website copy has to work for people and search engines. I write clear, engaging website and SEO copy that reflects the brand, communicates what matters and helps the right audience find it.

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Product Descriptions

From luxury fashion and accessories to beauty and lifestyle, I write product descriptions that are accurate, distinctive and useful. The language reflects the product and brand without ever sounding tired, cliched or AI.

Close-up of a designer handbag with a black and white chevron pattern, gold hardware, and a black strap.

Brand Storytelling

I help fashion and luxury brands explain who they are and what they do. That can include About pages, brand histories, campaign copy, pitch decks and longer editorial content, all written in a consistent and recognisable voice.

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What Clients Say…

  • “Great copywriter, used for a press release and he delivered a great work. Went above and beyond the task and gave recommendations. Will recommend and use again.”

    Moustapha Ndiaye, RCSLA Clothing

  • “Extremely professional and his writing is beautiful. He right away had a game plan on how we can approach things and definitely delivered. I’m so happy about the result. Looking forward to work with Robert again.”

    Soroya Azzabi, Model

  • “Words cannot describe how incredible Robert’s work is. I am grateful”.

    Reine Godard, House of Godard

Close-up of the Gucci logo inside a green circle.
The image features the Wrangler brand logo with a yellow background, a blue rectangle containing a yellow horse silhouette, and the word 'Wrangler' written in bold blue letters with a small 'BRAND' text underneath.
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Black circular logo with white text that reads "SAINT LAURENT".
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Let’s talk…

If you're interested in working with us, complete the form with a few details about your project. We'll review your message and get back to you within 48 hours.