Fashion & Luxury Copywriter
I’m a specialist fashion and luxury copywriter with experience working for some of the world’s leading brands. I write informed, effective copy for websites, press releases, products and campaigns, backed by a thorough understanding of the fashion industry.
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Gucci
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Saint Laurent
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Alexander McQueen
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Bottega Veneta
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Balenciaga
· Gucci · Saint Laurent · Alexander McQueen · Bottega Veneta · Balenciaga
Key Services
My fashion copywriting covers everything from product descriptions and press releases to advertising, websites and pitch decks. Whether I’m writing a single piece of copy or developing a brand’s wider voice, the approach is straightforward: understand the subject, understand the audience and make every word impactful.
Press Releases
Fashion press releases need a clear story and a strong understanding of the industry. I write concise, well-researched releases for collections, launches, collaborations and brand news, with the information journalists actually need.
Website Copy & SEO
Good fashion website copy has to work for people and search engines. I write clear, engaging website and SEO copy that reflects the brand, communicates what matters and helps the right audience find it.
Product Descriptions
From luxury fashion and accessories to beauty and lifestyle, I write product descriptions that are accurate, distinctive and useful. The language reflects the product and brand without ever sounding tired, cliched or AI.
Brand Storytelling
I help fashion and luxury brands explain who they are and what they do. That can include About pages, brand histories, campaign copy, pitch decks and longer editorial content, all written in a consistent and recognisable voice.
What Clients Say…
Let’s talk…
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